ChatGPT, Gemini, Perplexity, and Copilot are now the first stop for millions of searches. If these AI engines are summarising outdated, negative, or false information about you — your reputation is at risk in a whole new way.
Traditional search engines show links and let users decide. AI-powered search is different. When someone asks ChatGPT or Perplexity about you, they receive a confident, synthesised summary — often without citing a single source.
Blue links per page. Users compare sources, scroll, and make their own judgement. You can push a harmful link to page two.
One synthesised answer. No "page two." A single negative article, an old forum complaint, or a misattributed quote can become a permanent fixture in how AI describes you.
Managing your presence in AI search is no longer optional — it's urgent.
A four-stage framework built specifically for the way AI search engines collect, synthesise, and present information about you.
We run systematic queries about your name, brand, and business across all major AI platforms — ChatGPT, Gemini, Perplexity, Copilot, and others. Every response is documented and analysed to identify exactly what narratives are being generated, where the information originates, and which sources are feeding negative summaries.
AI models are fed by specific types of authoritative content: high-domain-authority websites, Wikipedia, press mentions, structured data, and frequently cited publications. We identify precisely which sources are influencing what the AI says about you — and build a targeted content strategy to override them with stronger, more positive signals.
We produce content specifically engineered to be picked up, indexed, and cited by AI platforms. This includes structured authority profiles, professionally placed press pieces, Wikipedia-style factual summaries, schema-marked-up web content, and high-citation publications — all designed to feed AI models an accurate, positive version of your story.
AI models update their knowledge bases continuously. We conduct regular re-audits across platforms to track shifts in how you're being described, respond immediately to new negative inputs, and adapt our content strategy to ensure your AI-generated narrative stays positive as models evolve.
Everything required to control your narrative across the AI search landscape — handled end to end by specialists.
ChatGPT, Gemini, Perplexity, Copilot, and emerging AI search tools — all systematically queried and analysed.
Professionally written content structured for AI indexing and citation by large language models.
Placements on the platforms and publications AI models trust most when forming their answers.
Regular audits across all major AI platforms to track shifts in how you are being described.
Immediate counter-content strategy deployed the moment new negative inputs emerge.
Regular reports showing narrative shifts, AI platform behaviour, and overall campaign progress.
of under-40s use AI search before Google
no page 2 to hide on
white-hat, ethical methods
If decisions are being made about you based on what AI says — this service is built for you.
Prospects are asking AI about your company before they ever visit your website. Control what they hear first.
AI tools synthesise media coverage and forum discussions about prominent individuals — making AI-search reputation management essential.
Hiring managers, clients, and investors now routinely ask AI tools about candidates and partners before making decisions.
Straight answers about what AI Reputation Management can — and cannot — do for you.
Traditional ORM focuses on what links rank in Google's blue-link results. AI reputation management targets the sources and content that AI language models use to synthesise answers. These require different strategies — AI models prioritise authoritative citations, structured data, and high-trust publications over pure search ranking signals.
We cannot directly edit AI model outputs. What we can do is influence the sources those models rely on. By flooding authoritative channels with accurate, positive content about you, we shift the balance of information AI tools use to construct their answers — measurably changing what they say over time.
Timelines vary by platform and the severity of the issue. AI models update their knowledge at different rates. Some platforms show changes within 60 days; others may take 3–6 months. We monitor all platforms continuously and report progress at regular intervals.
We combine AI reputation management with our Link Suppression and Complaint Removal services where needed. Reducing the authority of the original negative source, while building positive alternatives, gives the most durable long-term outcome across both traditional and AI search.
Get a free, confidential AI search audit. We'll show you exactly what ChatGPT, Gemini, Perplexity, and Copilot are saying about you — and what it will take to change it.